2022-08-30 | TSX:GIVX | Press release


As fans return to sites in droves, Givex provides digital fan engagement solutions like Uptix stored value, gift cards and online ordering

TORONTO, August 30, 2022 /PRNewswire/ – Givex Information Technology Group LTD (“Givex”) (TSX: GIVX) (OTCQX: GIVXF) today announced that it has recruited 15 new U.S. professional sports teams in 2022 using various Givex products.

Uptix enhances the in-game experience for fans with its Stored Value Ticketing feature, enabling cashless concessions with shorter queues and in-game promotions. Stored Value Tickets have multiple functions (discounts for season ticket holders on certain items, concessions, and merchandise redemptions) and a barcode that can be scanned by a point-of-sale (POS) system to redeem the funds loaded on the ticket.

“The COVID-19 pandemic has underscored the need for venues to use cashless digital solutions to manage dealerships, merchandise, orders and more, placing Givex in a coveted position in the industry,” said Debbi Blackburn, Vice President of Business Development at Givex. “Our product Uptix, for its part, offers a multi-pronged solution that allows venue operators to surprise and delight guests with promotions at the event while generating concession revenue.”

At any time during a game, venues can add value to fan tickets in a certain section or row, which builds excitement for fans and generates revenue for concessions. Ticket holders typically spend more than the added value of their tickets, which creates an uplift and leads to increased revenue for concessions and merchants. With Uptix, customers can also track fan spend, identify key customer segments and customize promotions to increase spend, as well as use stored value to manage customer service issues in real time.

Another application from Uptix is ​​for site employees. For example, Givex developed a cashless payment solution for a professional baseball team that was already a gift card, Uptix, and instant rewards customer. The payment solution manages meals for employees working in the venue using QR codes on their employee badges. Employees can manually reload funds or participate in the auto-reload program, and can use the stored value at any point of sale in the ballpark.

“These new partnerships illustrate Givex’s ability to provide easy-to-implement turnkey digital solutions and empower site operators with data to drive revenue and make business decisions,” said Don Gray, CEO of Givex. “One Uptix customer saw an average upsell of 47% per game in the month of August, and this is just one example of the many customers who see the continued value of Uptix and other Givex products.”

For more information about Uptix, please visit https://www.givex.com/products/uptix/.

About Givex

Givex (TSX: GIVX) (OTCQX: GIVXF) is a global financial technology company that provides merchants with customer engagement, point-of-sale and payment solutions, all on one platform. We are integrated with over 1000 technology partners, creating a complete end-to-end solution that delivers powerful customer insights. Our platform is used by some of the biggest global brands, comprising approximately 116,000 locations in over 100 countries. Learn more at givex.com.

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