How to make real connections to your online network


The fastest way to get something you want is to create what you want for someone else first. It is in fact an ancient principle based on universal law. This is called the law of reciprocity.

The very act of giving what you desire puts you in a position to receive. For example, as you move from wanting to grow your own social media network to giving others the opportunity to expand theirs, you can move from being a networker to being an influencer, which we will discuss in this article. article.

One of the things our agency does is help clients connect with their networks. Two of the main questions we ask the client when working on a message are: Who are you trying to reach? And what are you trying to share? Asking these questions is fundamental to understanding how you are going to communicate.

Can you do the same with social media?

One way to gain real influence on social media is to use one of the book’s oldest strategies for making real human connection – breaking bread.

For example, hosting private dinners is a powerful platform for expanding your subscriber network, and you can reap the collateral benefits of gaining more influence and creating a constant flow of leads and referrals.

Use social media to make targeted connections. Once the connection is established, you can invite people over for dinner once a month at your place or reserve a portion of a local restaurant. Keith Ferrazzi, who built one of the largest networks in the world, talks about it in his book Never eat alone: ​​and other secrets of success, one relationship at a time.

We help our clients expand their social media networks into offline and real-world environments by providing platforms such as local ‘beehive’ events. During a hive, we network our clients with targeted prospects that we have previously invited to the hive with the sole aim of putting them in touch with our clients.

When you create opportunities that deliver value, you can expand your subscriber network and position yourself as an authority.

Establish connection

It’s easy to use social media to build targeted business relationships. We personally use LinkedIn to send invitations to our events. Invitations go to direct targeted connections from our customers (prospects).

Once the connection is established, start sending useful information to your network through a series of follow-up messages. These messages can help keep the relationship going.

Then, seek to change the environment and go from a virtual connection to a real connection by inviting your social media follower to engage with you at an event you are hosting.

Who to invite

You can invite your targeted prospects, potential SEO sources, or people slightly above your center of influence who can take you to the next level. Also, before you start making connections online, think about what event you will possibly be hosting and connect with the people who are best suited for your event.

Cultivate your network offline

Here are some ideas for moving your online connection to the real world:

Beehive event

Beehive events are a great way to make sure that you are able to connect with other people that you want to connect with. People need to know the value of what they get from the meeting. At our beehive events, all attendees complete a series of exercises that match our clients with their target audience, thus generating strong leads. For example, one exercise is asking everyone to write down their main goals and fears.

Beehive events allow you to network with others for a common cause, whether it’s something as simple as networking or a community concern that everyone is trying to solve. Ultimately, the point is to connect together and know that you are going to share a common interest and purpose.

Encounter Cafe

It’s perfect for inviting your target prospects. Meet them over a coffee just to get to know them and allow the business to come naturally in subsequent meetings.

Meeting for lunch

This is a great strategy for the high end customer. Once you’ve established a relationship with them on social media because you’ve shared something valuable with them, invite them over for lunch. This can be the perfect place to start a real conversation to provide you with solutions and (hopefully) convert them into a new customer.


Here you will definitely want to fill the room with targeted prospects. LinkedIn lets you target people by job title, industry, and a host of other metrics so you can target the best prospects.

Private dinner

You can be more successful by inviting people who could form strategic alliances with you. Here, you invite people who work in non-competing companies that share the same customer base. It also paves the way for the formation of brain groups.

Mastermind Group

Fill a room with professionals who are at the top of their classes in a variety of categories and try to solve a problem. Each person comes to the table with a different set of skills and life experiences. This is how many great minds throughout history have solved complex problems.

If you connect with your social media followers using these types of strategies, you can expand your network faster and create real influence within your local community.

Sky is the limit. The goal is to regularly and regularly cultivate your online network in an offline environment. Use these tips to reach more potential members of your network and grow it, one event at a time.

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