Africa Communications Media Group (ACG), the leading communications consulting firm for communications support in sub-Saharan Africa, has announced the acquisition of the majority stake in the company by Marco, an agency specializing in branding and reputation management.
Didier Lagae, founder and CEO of Marco
Marco is expanding its communication capabilities across the African continent as ACG positions itself to serve clients around the world. Marco has a strong leadership base in the Maghreb region, which has enabled the agency to successfully support prolific African clients as well as the communication needs of global clients in the MENA region (Middle East and Africa). North) from its office in Casablanca, Morocco. Additionally, Marco serves over 100 clients from its now 16-owned offices around the world.
For the past seven years, ACG has been one of the largest African agencies managing communication solutions for global clients across the continent. Marco and ACG have, over several years, developed a strong network of affiliate and national partners covering all regions of Africa. ACG is headquartered in Johannesburg. In addition, the African PR hub has offices in CÃ´te d’Ivoire supporting the French-speaking market, as well as Marco’s operations in Casablanca, Morocco.
In addition, ACG has a third office in Nairobi, Kenya, which serves as the regional headquarters for East Africa. Marco’s new sub-Saharan agency has excelled in providing bespoke communications solutions to prestigious clients such as the Bill & Melinda Gates Foundation, Mercedes Benz, Bloomberg and Ethiopian Airlines.
Africa on the move
Marco firmly believes that Africa is a continent on the move with a rich tapestry of cultures, languages ââand economies. The acquisition facilitates further expansion to provide communication support to clients across the African continent.
The top five economies in sub-Saharan Africa with the highest GDP – Nigeria ($ 514 billion), South Africa ($ 330 billion). Kenya ($ 106 billion), Ethiopia ($ 100 billion) and Ghana ($ 74 billion) – offer enormous potential for expansion in the communications sector. Africa is often associated with the production of minerals or fossil fuels, but new sectors are emerging rapidly.
Media and marketing communications were valued at over $ 10 billion in 2019. The tourism sector is also expected to flourish with growth projections of 34.8% in 2022 which will fuel strong demand for promotion from African countries, such as Ghana, Kenya, Tanzania and Mozambique as the main tourist destinations. For eight years, MARCO has provided world-class communication support to leading clients in the Maghreb region of Africa, such as the Union for the Mediterranean (UfM) and the European Investment Bank (EIB). MARCO also led the international outreach of the COP22 held in Marrakech in 2016 and supported the Moroccan government with a five-year global support program to encourage investment.
Didier Lagae, Founder and CEO of Marco said: âMarco has been in partnership with Africa Communications Media Group (ACG) for many years now. I had the immense pleasure of working alongside Mimi Kalinda and the rest of her team, in a variety of campaigns especially for institutional clients linked to the European Union. Since we managed all the international communications and outreach for the COP22 held in Marrakech, Morocco, in 2016, Marco is the benchmark communication support agency for the main institutions and companies operating on the African continent.
âMarco’s award-winning work for institutions, such as Invest in Morocco, and private companies such as Bombardier and Intelcia, has all been carried out from our operations center in Casablanca, Morocco. Eight years of a solid base in Morocco have consolidated MARCO’s footprint, particularly in the Maghreb region, with an ever growing number of clients using our expertise, the latest being the European Investment Bank (EIB) .
ACG is led by Founder and CEO, Mimi Kalinda, originally from the Democratic Republic of Congo and Rwanda, and raised in South Africa, London and Brussels. Kalinda knows Africa through and through and she will lead the communication operations to support the clients of the Marco group in the sub-Saharan market.
Kalinda, Founder and CEO of Africa Communications Media Group (ACG), said: âBy bringing together Marco and ACG, we are now able to implement communication support both in sub-Saharan Africa and in the Maghreb region. . In addition, MARCO has a global reach with its 16 additional offices around the world and affiliated presence in 100 markets outside of Africa. ACG’s membership in the MARCO family translates into real opportunities for our clients to not only build their reputation and brands in Africa but also well beyond the borders of the continent.
âBy developing a presence and notoriety in Europe, particularly in Brussels, Paris and London, as well as in Washington DC and New York, we are now available and accessible to our customers. I am also very happy to combine my personal expertise in building a strong national brand with Didier’s unparalleled experience and knowledge, as well articulated in his book âA Country Brand, a Branded Countryâ.