The owners of Reed Midem, RX France and MIP Markets, will launch OneMIP, an online business networking platform and content showcase that will complement MIP events throughout the year.
Alongside MIP’s physical markets – MIPCOM, MIPTV, MIP China, MIP Cancun and MIP Africa – the new service is aimed at buyers, distributors and producers of content.
Launched on December 6, 2021 in beta form for a limited number of invited applicants, OneMIP aims to help connect executives around the world, as well as provide data and analytics as well as a database of business contacts and a programming showcase.
The announcement follows the disruption of physical markets in 2020 and 2021 caused by the pandemic, which has seen many physical events switch to online-only, including MIP events – although MIPCOM is currently taking place in Cannes this week after. his break last year.
Stéphane Gambetta, Director of Strategy and Business Development – Entertainment Division, at RX France, said: Digital platform all year round to keep them connected to the widest possible network.
“Nothing beats a face-to-face meeting to build relationships, conclude business deals, share collective moments and create“ buzz ”. But this year has highlighted the power of additional online channels to expand the reach of markets, find new contacts and generate business opportunities. “