No cables needed: Discovery Bows TestTube Online Network


Seeking to expand its reach beyond traditional pay TV, Discovery Communications launched TestTube, a free ad-supported network for young men with 15 original series.

The TestTube series will include: the daily science show “DNews”; “Distort”, with slow motion sequences; “Sex + by Laci Green” on human sexuality; “Shots of Awe”, hosted by Jason Silva; “Things you should know”; the weekly “Thanks, Disaster” on the silver lining of catastrophic events; and “Nature Hates You,” with footage from the Discovery archives showing how “Mother Nature can and will mess you up.”

Coming up later this summer is “Blow It Up!” hosted by Tory Belleci of Discovery Channel’s “Mythbusters”.

Discovery expects TestTube to generate around 10 million video views per month from the start, and hopes to double that number with additional content by the end of 2013. The company is launching its Revision3 division’s online network, which Discovery acquired last May in a deal reportedly worth between $ 30 million and $ 40 million.

“This is another step in our mission to be the # 1 non-fiction video and media company on all screens,” said JB Perrette, digital director of Discovery. are developing new audiences with TestTube and other digital networks that create great content that entertains and engages.

In addition to, Discovery initially distributes shows through YouTube. The programmer plans to expand this to Microsoft Xbox, Apple TV, Roku boxes, TiVo DVRs, and smartphones and tablets, including iPad, iPhone, and Android devices.


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