Tune your TV to food webs these days and it’s hard to avoid shows like Carnival eats Where The guests, Drive-ins and dives. They have restaurants that serve over-the-top and fat-laden dishes like pizzas and burgers full of toppings to the max.
Loyal food web hosts like Martha Stewart, Ina Garten and Giada De Laurentiis uses a lot of milk, butter and flour in their recipes and therefore this kind of shows is not very useful for health conscious viewers or people with food allergies and sensitivities.
Esther Garfin, founder of the Alternative Food Network (AFN), an online food website, recognized the limitations of food TV shows and decided to create a platform that provides recipes and health information for people with special dietary needs.
She says AFN will appeal to those interested in health as well, as many cooking shows on TV are too high in fat and sugar, as are many recipes online.
Garfin, an entertainment lawyer specializing in television and digital media, says she decided to change careers. âI practiced law for 20 years. I felt like I wanted to do something different.
She says she was interested in a health related business because she has food allergies. âI merge two parts of my life. Television and digital media and my personal experience.
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She says she meets a lot of people with food sensitivities and allergies. âIt’s ubiquitous in my world. So many people have dietary restrictions.
Garfin also points out that it is well documented that many Ashkenazi Jews suffer from stomach problems like irritable bowel syndrome or inflammatory bowel disease.
On AFN, we can see all kinds of videos oriented to different dietary needs like dairy-free, gluten-free or nut-free recipes.
Subscribers are encouraged to submit their own recipe videos, Garfin said. âIt’s something that sets us apart from others. We welcome user-generated content to build community.
“People with food allergies or dietary restrictions can help each other, and healthy people can share what they know.”
So far, Garfin has posted the majority of the videos she has received. “Videos must be in English and cannot be too promotional in nature.”
These videos are usually sent as YouTube links which are published on AFN and its Instagram and Facebook pages. âThey get increased traffic on my platforms. “
AFN also offers a series of professionally produced podcasts on a variety of health-related topics, such as foods for brain health, inflammation and the food connection, she says. âI produced six podcasts hosted by Dr. Audrey Sasson, naturopath. I’m about to produce seven more by early summer.
âI’m at the point where I’ve proven the concept and now I have to make it a business. “
While she is very excited about the AFN’s potential prospects, Garfin admits running it has its challenges. âAfter earning an income, it can be difficult to be an entrepreneur in a pre-income business.
âBut it’s definitely a satisfying and exciting job. I create useful and educational content for people and some of our videos are really entertaining.
The Alternative Food Network can be viewed online at www.alternativefoodnetwork.com