Don’t call it a comeback. Call it a recipe for damage control.
Thanks to his new company, Paula Deen Ventures, Paula Deen announced its intention to create the Paula Deen Network. The paid subscription network is expected to launch in September and should be accessible by computer, smartphone or tablet.
The digital network will offer daily programming in an unscripted format with new recipes, episodes and cooking tools.
In a press release, Deen said, “You can all get my recipes, tips and cooking whenever you want – it’s for you. I can’t wait to set up the oven and cook for the people I love: my family, friends and fans!
Subscription fees have not been announced, but Deen has over a million subscribers on Twitter.
According to LaTimes, “Deen’s comeback gained momentum after her company, Paula Deen Ventures, received a multi-million dollar investment in February from Najafi media, a subsidiary of Najafi Cos., a private investment firm with stakes in the Phoenix Suns basketball team and other companies. “
Her big announcement on Wednesday comes about a year after an affidavit from Deen that she had used racial slurs in the past became public. The Food Network and other corporate sponsors have dropped Deen as part of the backlash.
His offensive comments surfaced during testimony in court in a lawsuit filed by a former employee making allegations of harassment and discrimination against Deen and his brother, Bubba Hiers. That lawsuit was settled last August, but the fallout tarnished Deen’s once-pristine record.
RELATED: Paula Deen Race Discrimination Suit Rejected
Despite his repeated apologies, his admission to using the N-Word shattered his business empire, with several companies severing ties with the accomplished leader and successful entrepreneur.
Walmart, Home deposit, Sears and Target have all severed their relationship with her.
Production for the network began last month at a new studio in Savannah designed to resemble the set of its first TV show, “Paula’s Home Cooking.” The set was built to accommodate a live studio audience, and guest appearances are planned.
The announcement of the digital network is the latest step in a comeback strategy launched by Deen in February. Investors are spending millions as she continues the process of restarting her public career.
Deen would be touring the country with his “90 minutes”Paula Deen Live!”Which offers a mix of cooking demonstrations, games with members of the public and personal stories.