Paula Deen is set for a big comeback, and she wants to do it online.
The former Food Network star is taking a break from her TV career to launch a new Paula Deen subscription online network in September. The network will be a mix of Deen’s recipes, tips and cooking videos.
âI can’t wait to set up the oven and cook for the people I love: my family, my friends and my fans! Deen wrote on his website.
Deen’s comeback gained momentum after his company, Paula Deen Ventures, received a multi-million dollar investment in February from Najafi Media, a subsidiary of Najafi Cos., A private equity firm with equity stakes. in the basketball team of the Phoenix Suns and other companies.
To promote his new network, Deen has launched a nationwide tour and plans to visit cities across the country for book signings and a number of live performances. She also has a week-long Paula and Her Family Cruise to Haiti, Jamaica and Cozumel, Mexico in July.
In an interview with The Wall Street Journal, Deen said she offered to do a new TV show, but after researching and talking to her fans, she realized they wanted to be able to watch anywhere, anytime.
âIPads are so much lighter to carry around than a TV,â Deen said. âThe fans are going to see things that they have never seen before. They’re all going to see me.
Deen was once the reigning queen of Southern cuisine on television, made famous by her dragging accent and often heavy use of butter and mayonnaise. A scandal in which Deen admitted to using a racial epithet in the past led to his dismissal from the Food Network and the loss of several sponsorship deals.
Despite the scandal, many Deen fans remained loyal. Fans frequently leave comments on her Facebook page saying they are missing her show and condemning a 2013 interview with her on “Today” as unfair.
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