Desigual has strengthened its online presence with Tata CLiQ Luxury. The Spanish fashion brand ventured to India under Tablez, the first organized retail group.
Desigual opened its first concept store in Delhi in August 2020. After receiving a tremendous welcome from its first outlet, the brand collaborated with Tata CLiQ Luxury to further strengthen its online presence and bring the bold and unique designs and bright colors from Desigual to customers across India.
Commenting on the collaboration, Adeeb Ahamed, Managing Director of Tablez Group, said: “We are delighted to partner with Tata CLiQ Luxury to make Desigual’s product portfolio more accessible to our existing and new customers. The collaboration plans to bring together the vast reach of Tata CLiQ Luxury. with Desigual’s haute couture offering, to provide a seamless shopping experience for fashion-conscious Indian consumers. “
Gitanjali Saxena, Business Head, Tata CLiQ Luxury, added: “We are delighted to bring Desigual, a brand highly regarded for its upbeat and differential aesthetic, to our discerning customers. With this addition, we are able to provide the discerning, global Indian with a truly international shopping experience – one focused on quality, authenticity and thoughtfulness. “
Desigual is characterized by the individuality and uniqueness of its creations designed to authentically dress all those who want to be 100% themselves and express their most creative side. Through its unique clothing, Desigual aims to inspire people to be themselves and invite them to celebrate their authenticity. The brand adapts to the needs of each client through different categories such as women, accessories and shoes. The collections include new designs, shapes and patterns, and use durable materials and new fibers to deliver a high quality product.